Module 2 of 4

Fundamentals and Planning

Master the jargon, metrics, and planning frameworks that power effective experiments.

25 minutes

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Sections

Decode common A/B testing terminology: traffic %, split ratios, A/A tests, A/B tests, and MVT.

7 min

Quiz included

Learn to choose the right success metrics and set up guardrails to prevent disasters.

6 min

Quiz included

How A/B tests actually work: feature flags, evaluation vs exposure, and implementation best practices.

5 min

Quiz included

Master the test plan template: Evidence → Change → Behavior → Metric Impact.

7 min

Quiz included