Utilities

This page hosts a collection of additional calculators designed to assist you in your experimentation process. Whether you need to calculate the standard deviation, verify the normality of your data, or check for sample ratio mismatch, you can get the results you need in just a few clicks.

Calculators

standard deviation
Standard Deviation
minimum detectable effect
Minimum Effect
normality checker
Data Normality
sample ratio mismatch
Sample Ratio Mismatch
Standard Deviation Calculator

The standard deviation is a measure of how spread out the numbers in a data set are and it's need for continuous metrics calculations. This calculator helps calculating the standard deviation σ of a set of measurements: to get started, either start manually inputting the measures or you can copy/paste the values from Excel/Google Sheets directly in the input field.

Dataset
Size: 0
Baseline Rate
Conversion rate of the metric
Standard Deviation:
-
Minimum Detectable Effect (MDE) Calculator
This calculator helps estimating the absolute MDE (δ) for your sample size calculation. Typically, the MDE is one of the input parameters but in case you don't have a specific value in mind, you can use this calculator to get an estimate. How does this work? Starting from the expected number of visitors to take part in the experiment and the standard deviation of the metric, the calculator will estimate the MDE for the selected power level. Use the calculator above to determine the standard deviation (σ)in case you don't have it ready. The MDE calculated will be the smallest effect that can be detected with the 75% probability. If the result of your test will not be statistically significant, it indicates that with 75% certainty, the treatment effect was not larger than the MDE. This is a signal to either iterate on the current idea or discard it in favor of the next idea in the backlog.
Confidence Level
Power Level
Metric Type
Standard Deviation
Expected Traffic

The formula for the sample size in a power analysis for a single variation test is:

n = ( Z p o w e r + Z c o n f i d e n c e _ l e v e l ) 2 ⋅ 2 σ 2 / d 2

where:

  • Z p o w e r is the z-score that corresponds to the desired power level.
  • Z α is the z-score that corresponds to the desired confidence level.
  • σ is the standard deviation of the population
  • d is the desired effect size

If we assume a power of 80% and a confidence level of 95%:

n = ( 0.84 + 1.96 ) 2 ⋅ 2 σ 2 / d 2

If we then solve this formula for d (the minimum detectable effect), we get:

d = ( 0.84 + 1.96 ) 2 ⋅ σ / n

For simplicity and ease of calculation, this formula is often approximated to d = 4 ⋅ σ / n .

This is how the formula for the minimum detectable effect given a power level, confidence level, standard deviation, and sample size is calculated.

Absolute Minimum Effect:
Normality Checker

The fundamental assumption of most of the statistical tests is that the data is normally distributed. This calculator helps checking if the data is normally distributed or not at the confidence level specified below. The Jarque-Bera test is utilized to assess whether the test statistic (mean of differences in the case of paired-samples or simply the average in the independent sample case) is drawn from a normal distribution. Thousands of random resamplings of the test statistic are generated for this purpose. The histograms are provided for visual inspection.

Tip: it works with a simple copy/paste of the values from Excel/Google Sheets in the input field.

Confidence Level:
for the calculation
Input 1 | Control
Size: 0
Input 2 | Variant
Size: 0
Histograms
Result
Sample Ratio Mismatch (SRM)

The Sample Ratio Mismatch Calculator is a tool designed to evaluate the significance of sample ratio discrepancies in statistical analyses. The fundamental assumption when running experiments is that the groups are split evenly between the control and variation(s), unless differently planned.

Sample ratio mismatch occurs in A/B testing when the distribution of participants between different variations is not balanced, potentially leading to biased results. This imbalance can skew the comparison between groups, affecting the reliability and accuracy of statistical analysis.

How to check for SRM?

  1. Input the number of unique users in the control and variation(s) in the designated fields.
  2. Click on the button to run the analysis and the calculator will check for the significance of any observed mismatch.

Note: the calculator is based on the Chi-Square test and the expected ratio = 50:50

Control
Unique users in the group
Variant
Unique users in the group
Result