Module 1 of 4

Introduction to Experimentation

Learn what A/B testing is, why it matters, and how to think about experimentation as a decision-making methodology.

26 minutes

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Sections

Understanding A/B testing as a decision-making methodology and the hierarchy of evidence.

8 min

Quiz included

From scurvy cures to modern tech: the evolution of controlled experiments.

10 min

Quiz included

Understanding the experiment lifecycle and the difference between shipping fast vs learning fast.

8 min

Quiz included